Entrepreneurial culture and corporate entrepreneurship
Free markets and the repercussions of globalization mean that companies today operate in highly competitive environments where the margin between failure and success is small. It is observed that those companies that achieve success within this hostile environment are those that have managed to integrate sustainable practices into their organization so to increase efficiency.
In general, entrepreneurial behavior is associated with small and flexible start-ups which are fostered by capitalizing on opportunities through innovative and risk-taking behavior. By contrast, larger companies tend to be inhibited by their bureaucracy, complex processes, hierarchy or business-as-usual mentality. Thus, these companies need to search for ways to revitalize their entrepreneurial roots. This challenge of entrepreneurial behavior to flourish within existing companies is described by the term “corporate entrepreneurship”.
Corporate entrepreneurship itself is generally understood as the creation of new corporate ventures but it also involves different kinds of innovative activities such as the development of new products, services and technologies as well as altering organizational processes and structures. In order to be entrepreneurial, an entrepreneurial mindset is necessary within the whole organization – at all organizational levels in the hierarchy. Thus, a culture is essential that supports entrepreneurial initiatives!
But why should established businesses consider corporate entrepreneurship? Companies that exhibit corporate entrepreneurship are able to take advantage of rising opportunities, achieve success in terms of business performance and growth and gain sustainable competitive advantages.
We are going to develop a tool for measuring corporate entrepreneurship in companies operating in the clean energy field.
Research study – Corporate entrepreneurship in the clean energy sector
The Fachhochschule Kiel (FH Kiel) and the Forschungs- und Entwicklungszentrum of the Fachhochschule Kiel GmbH (FuE-Zentrum FH Kiel GmbH)are implementing a scientifical study about the topic corporate entrepreneurship in the clean energy sector. Aim of the study is the identification of intern factors for succes and based on these a recommendation for future actions. The study ist targeting providers, manufacturers and service providers in the field of clean energy within the Interreg-5A region in northern Germany and southern Denmark.
The management of 103 companies was asked to evaluate their company in different areas. For this purpose were questions about the company structure, corporate processes, environmental orientation and the ecological orientated activities of the company asked. The currently happening analysis shows the status quo for each division of the company compared to branch. The conclusion is going to illustrate recommendations for activities in the future.