Stimulating the demand of end-consumers for green end energy efficient solutions
In recent years, research on end-consumers seems of growing interest. It is indicated by the larger share of public and private investments in energy-related research and development aimed at implementation and deployment of new technology, new products and services to the end-consumer.
It is proved much more difficult to stimulate the demand-side for green and energy efficient solutions than ever forecasted. E.g. the deployment of heat pumps and electric vehicles has been unexpectedly slow. It is very much to do with incentive structures and energy markets not supporting the end-consumer to make the right energy choices.
In the past years, the energy markets and the role of end-consumers within the energy systems have changed. Earlier, the end-consumer was characterized as a passive market actor with a great loyalty to the local energy-supplier and the data on uses and costs were quarterly exchanged over the bill. Today, the energy markets have become more transparent. Energy use is now remotely monitored in minor time intervals and more and more end-consumers have become energy producer by themselves with photovoltaics and heat panels. We are moving into a new energy paradigm, in where the end-consumers are far more activated and important in the energy systems than ever before.
We help to build knowledge on end-consumer preferences for energy in the new paradigm of energy and we contribute stimulating the demand for new energy products and services be establishing living labs in Denmark and Germany. We develop a new end-consumer centric energy language making it easier for the end-consumer to make the right energy choices and help the entire value chain to frame their products and services in understandable manners.
- Framing a new end-consumer centric language on energy matters
- Gain insights into end-consumers and the causality of energy choices
- Establishing living labs in villages outside collective heat supply
- Support social innovation processes to lead a local transition
- Scanning new ways of financing energy products and services in private households.